The recent Young Money/Cash Money signee says his new album will connect more with his fan base, spearheaded by the first single which is produced by Hip Hop's most in-demand beat maker.Prior to his performance at Hot 106’s Holiday Hot Night in Rhode Island, Bow Wow discussed his transition between record labels as well as the first single from his seventh studio album Underrated.
“It was time for me to move my brand elsewhere,” the 23-year-old explained. “I felt like the last label, nothing really bad to say about them, but I felt like the label was growing older and they didn’t really know what as far as my fan base as a younger audience really wanted. I felt like they was losing contact, so the best thing for me was to pick up and go to another place with a crew and everybody that got the same goal that I got, and that’s to win.”
With one record out thus far from the project, the Chris Brown-assisted “Ain’t Thinkin About You,” Bow Wow says the first official single for Underrated features the sound of Hip Hop’s most in-demand producer. “The first single from the album is produced by Boi-1da, who is one of the hottest producers right now…He just sent me over something, and that will be the [single].”
With expected features from Lil Wayne, Game and Nelly, Underrated currently has no set release date.