Diddy Talks Diddybeats

Last night (May 26), Monster and Beats by Dr. Dre launched the nationwide availability of Diddybeats, the in-ear headphones that are sold exclusively at Best Buy and Best Buy Mobile. The co-founders of Beats by Dr. Dre, West Coast trailblazer Dr. Dre and Interscope/Geffen A&M Chairman, Jimmy Iovine, welcomed entrepreneur and fashion maverick Sean “Diddy” Combs into their family, in more ways than one.

“Dre and I wanted to design an earbud that was a combination of great style and powerful sound,” said Jimmy Iovine. “Diddy was the perfect choice for this because he’s a pioneer in marrying music with fashion.”