Monday, November 29, 2010

Nelly Calls Out Universal Motown For Poor Promotion Of "5.0"

Nelly says that Universal Motown didn't hold up their end of the bargain for promoting his new album, and a #1 single should equate to more than 63,000 units sold.
St. Louis, Missouri rapper Nelly released his sixth album 5.0 on December 16. With multi-platinum success in the past, Nelly garnered a Top 10 debut for his first album in over two years, behind the hit single, "Just A Dream." Selling approximately 64,000 first-week units, Nelly voiced his displeasure, and took longtime label Universal Motown to task.
Hip Hop journalist/blogger Karen Civil compiled Nelly's open-letter criticism (via Twitter) to his label. Here is an unedited excerpt: "So who fault is it when a artist gives the label not only a #1 hit but there first top40 #1 n label history!sell 2mill n singles n 2.5month. Who should be held responsible wen a artist has a history for selling records so its not like a new artist n no1 knows his r her name? Benefit of the doubt: Maybe no1 wants to hear music from that artist?well if that was true then the artist would not have a #1 song! Benefit of the doubt:Maybe no1is checking 4 the artist anymore?Well if that was true then how do u explain selling 2mill singles n 2.5month?"
Additionally, Nelly expressed his frustrations for the label only shipping 200,000 physical CD units to stores, as well as a broken 50/50 partnership by the label.
Universal Motown has yet to respond. Similar under-shipping accusation claims have been made recently by Asher Roth and Lloyd Banks.

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