Ellen DeGeneres starts her own record label

Ellen DeGeneres welcomes back Greyson Chance to her show on Wednesday, May 26, 2010.

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By Michael Rozman, Warner Bros.

Ellen DeGeneres is expanding her empire. The talk show host welcomes back YouTube sensation Greyson Chance on her show today. After a performance of his original song, Broken Hearts, Ellen makes a big announcement:
"Greyson ... inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together."
Ellen says she'll continue to use the show as a platform to find new artists for the label, set up in collaboration with Telepictures Productions. Guy Oseary, Madonna's manager, and Troy Carter, Lady Gaga's manager, have signed on to co-manage Greyson.