Rihanna has been advised to cancel some “Loud” tour dates due to poor ticket sales. If this sounds familiar, it’s because her 2010 “Last Girl on Earth” tour suffered cancellations in Phoenix, Dallas, Atlanta, Denver and Indianapolis because of the same reason.
A source tells NY Post, “It has been a big disappointment. The ticket sales in big US cities like Boston are so bad, they will barely cover basics like the lighting and other arena costs. Tour managers are begging local radio stations to do giveaways.”
As mentioned, Rihanna is schedule to perform on July 24 in Boston, but only 3,700 tickets have been sold, and sources say she’d need to sell at least 15,000 to break even.
An insider said, “She should’ve been doing theaters and smaller venues. She’s not ready to headline an arena tour.”